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« A Tale of Two Memos | Main | "But I thought..." Hey, you thought wrong. »

February 03, 2009


Tom Vlay

Brilliant post, especially the point about talent in the last big paragraph. From theater to the "cinema" to the internet, technologies have changed and people have kept making money. The transition period may be difficult but that's just the way it is. People who resist the change usually end up last. It's true for any industry. Look at US car makers and Japanese car makers and how the latter put in place streamlined business processes using technology (supply chain) to cut cost before anybody. Who's struggling the less right now?


Maybe Felicia Day's "The Guild" is a template for the future?

I'm not sure she how got donors to help finance it but she thanks them and lists them by name in helping produce the first season. But she eventually got Sponsors ie. Sprint

What do you think of this, David? And do you more about this then obviously I do?


Oh, wait Felicia explains how she did it here.

David H. Lawrence, XVII

Felicia also took full advantage of the success of Dr. Horrible - without that, The Guild would have been much harder to get going. It may be a template, but it's hardly one the studios are interested in. And it really doesn't matter, because neither The Guild, nor Dr, Horrible will be paying any of the participants residuals. Isn't that what you were pushing in your comments on other blog posts here?

David H. Lawrence, XVII

So, Rebel - having watched Felicia's video explaining how she works, you think that's a good business plan, to ask for donations that end up barely covering production costs? That's what she said - none of them are getting paid at all, which is exactly the plight I point out in my post. And I don't see a Sprint OR Xbox Live sponsorship anywhere, despite massive talk about it last Novenber - let's hope that didn't go away. I'm not sure what point you were trying to make here, but thank you for helping to clearly prove mine.


I made no claims about "the Guild" as a business plan. I'm simply asking questions. I was asking your opinion. I was asking if it could it be a template, not advocating for it. Sprint is a sponsor at the Guild website, though.

The Guild gets about 10 million eyeballs which is apparently worth something to Sprint. In fact, its "Sprint Productions Presents "The Guild". How much? I've know idea.

I do advocate for residuals--where it is feasible. ITunes downloads, a major Corporate Website. I'm sure the main cast of "Heroes" gets a little something from the show website. Maybe not enough to pay rent but maybe enough for lunch. Something.

I think your post answered many questions I had and appreciate your thoroughness.

I'm not one of your SAG "hardliners". Like everyone else, I'm just trying to suss out what's really going on.

From experience, I know some producers play fast and loose with numbers, duping both those who invest in films, for instance as well as those who are supposed to get paid for working in them. So if they can be held to account, where possible, I'm for it.

Right now, it seems to me, that the "Guild" model, is similar to an "independent" film model. Self-financing and produced with only real possibility of it making money if it gets a following, makes some news and gets picked up by a distribution company and re-packaged as a DVD or put on a cable networks like IFC.

Still it seems a viable model for someone like me with limited resources.

Thanks for answering me again.

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